Looks like another leading year for artists, indie especially!
There has never been a better time to be alive and to break into the music industry as a fresh and independent artist. But, in order to cut through the noise, you must perfect your music marketing approach. As an aspiring artist on the rise independently, new year comes new music, which breeds new music marketing trends.
To no surprise, history repeats itself, and the music industry is consistently evolving as it emerges into new eras. As we enter the second half of 2023, while the music industry is always changing, the same can be said for marketing in all fields. So the practice of marketing music is certainly something that is constantly evolving—sometimes at such fast speeds, it’s difficult for even the most seasoned professionals to keep up with new platforms, practices, and technologies. With that being said, it seems as though when we are becoming accustomed to the changes, something else comes along and upends what everyone in the industry is doing once again. In order to be effective and efficient, knowing what's coming up next is really useful when working in music marketing or utilizing its tools to further brands or businesses.
How To Make Moves In Music Marketing
In doing so, you must be aware of what is going on all around while also looking forward, hoping to catch the next trend or ensuring that the next trend is something new to reach the widest audience possible. Here at Spill It Entertainment, we are going to #TalkThatTalk and put you up on game for this year's most monumental music marketing trends of 2023.
Last year was dominated by the rebirth of the music industry, following the pandemic's aftermath now feeling like a distant memory. In fact, live events and festivals were back in full force while TikTok continued to capture audience's attention and assist artists in making even bigger splashes across worldwide charts. For instance, sped up remixes are here to stay! Sped-up remixes have become more than a craze. We’ve witnessed artists and new movements emerge mainstream such as Jersey Club and Baltimore music top Billboard charts after releasing sped-up iterations of their original songs.
Become The Next Viral Trend Thanks To Tik Tok
In many respects, this is the year of TikTok. The thrill of virality that Tik Tok can bring, as well as the way it starts and ignites trends, is perhaps the most essential way to break artists, products, and intersections right now, compared to anything else out there. I believe it will mature and survive the ban because it is become "too big to fail," so to speak. As entrepreneurs and artists become more hands on with their craft, they're catching on to the powerful marketing tools that can move the masses. As a result, I believe consumers are grasping a better idea on how to utilize the platform. it will become more of a place for all artists, executives, entrepreneurs, and the industry to thrive rather than just a platform for Gen Z/Gen Alpha. Nonetheless, it has already proven to be the most essential instrument and platform for product launches and brand communication.
Additionally, for artists, music marketing has become more authentic and organic. More marketing initiatives continue to rely primarily on direct communications and in-person techniques. When you think about it, the majority of your time on social media is spent behind the scenes in DMs rather than publicly on posts and comments. Recently, a lot more artists understand the benefit of investing in fan interaction time in methods other than posting on their main feeds. Music marketing is more personal. That is, more artists have developed ways to connect with fans on a one-on-one level. This has resulted in additional TikToks created in reaction to comments, direct one-on-one messaging using apps such as Community, and content inspired by fans.
Personally and Creatively Connect the Dots for Your Consumers
When an artist can personally connect the dots for consumers, they are more likely to lock in. Overall, it's no secret that the internet has made it easier for artists to form close, personal bonds with their audiences. The rise of streaming services, social media, and online educational resources have given the independent community especially, more creative control over their careers. As well as the ability to keep a fair share of their profits more than ever before.
The translation of album sales to streaming equivalents is a challenge that the music business has just recently conquered. Outside of these streaming stats on Spotify and the DSPs, it appears that there is now a greater emphasis on what will happen next. Although music publishing and sync arrangements are not the primary source of income for all artists, they do provide considerable financial prospects. Music that may be licensed is in high demand for use in a variety of media, including social media influencers, ads, video games, television shows, YouTubers, and Netflix. As technology advances, so will the number of sync opportunities available to artists. Syncing your music can give an impressive income, allowing you to go after a career as a full-time musician.
Furthermore, we anticipate to see more artists, especially indie, emerging as the music industry embraces new technologies. In addition to discovering new ways of making, consuming, and sharing music. 2023 appears to be another fantastic year to be self-sufficient! Stay locked here for more #TalkThatTalkTuesday trending topics! Lastly, let us know what you think or that we should touch on next in the comments.
Comments